The Traderszone Network

Published in TZ Latest News 4 May, 2015 by The TZ Newswire Staff

Unilever says its socially responsible brands outperform rest

Consumer goods maker Unilever (ULVR.L) says its brands that most fully embrace its CEO’s passion for sustainability perform the best, adding fuel to its oft-repeated argument that social responsibility is good for business. Of the more than 400 brands Unilever sells, those with the strongest sustainability credentials — such as Dove, Lifebuoy, Ben & Jerry’s and Comfort — have seen sales grow at a high single-digit or double-digit rate over the past three years, Unilever said on Tuesday.