McDonald’s Corp (MCD.N), working to revive U.S. sales amid fierce competition, is testing “TasteCrafted,” a more modest version of its custom sandwich program that will cost franchisees less to install and can be offered through drive-thru windows. Word of the test, which appears to be a simplified version of McDonald’s “Create Your Taste” customization project, lands just before new Chief Executive Steve Easterbrook is scheduled to unveil his corporate turnaround plan on May 4. McDonald’s U.S.