Avon’s shares rose as much as 18.1 percent to $9.46. No deal regarding the North American business is imminent, the WSJ said, citing people familiar with the matter. The company’s North American business, which accounted for 14 percent of the total revenue in 2014, has posted losses for the last three years. Chief Executive Sheri McCoy has been struggling to turn around Avon as it loses representatives – the so-called “Avon Ladies” – in the United States, and grapples with weak demand in Brazil, its largest market.