Procter & Gamble Co. has kicked off the sale of some of its beauty brands as the world’s biggest consumer-product maker seeks to shed laggard assets, people familiar with the matter said. P&G has sent out sale documents to potential bidders for its Wella haircare unit, cosmetics brands and its fragrance business, according to the people, who asked not to be identified as the sale isn’t public. The company has reached out to potential buyers including Henkel AG, Revlon Inc., Unilever, Kao Corp., and Coty Inc., the people said. Officials at P&G, Henkel, Revlon, Coty and Kao declined to comment.