German sportswear company Adidas (ADSGn.DE) hopes to increase sales and profitability at a faster rate in the next five years by focusing its marketing on six global cities, selling more direct to customers and expanding product customization. The world’s second-biggest sportswear firm, which has been falling behind rival Nike (NKE.N), said on Thursday its five-year strategy would focus on “speed, cities and open source”, with investment in Los Angeles, New York, London, Paris, Shanghai and Tokyo.