The world’s biggest coffee chain kicked off a U.S. race relations campaign last week when it published full-page ads in major U.S. newspapers with the words “Shall We Overcome?” at center page and “RaceTogether” and the Starbucks logo near the bottom. The campaign was met with skepticism on social media, with many complaining the company was overstepping it boundaries with a campaign on sensitive cultural topics that had no place in the coffee shop’s lines. Starbucks said the phase of the campaign that involved messages on drink cups was always scheduled to end Sunday.