We all settle into patterns. This coffee shop. That streaming app. A third thing we can’t think of right now. But you get the point. Behaviors become engrained — and surprisingly quickly, too.
This point is made whenever we do the Provider Ranking of Buy Now, Pay Later Apps. Millions have spoken by choosing one BNPL app over another, and our tracking shows that once chosen, the top-ranked apps stay that way — unless and until something better comes along.