T-Mobile‘s (NASDAQ: TMUS) is heavily focused right now in rural markets. It plans to expand its share ifrom 13% today to 20% by 2025. And now, it has a new partner to help: Walmart (NYSE: WMT).
Starting next month, Walmart shoppers will be able to buy a new phone and activate it on T-Mobile’s network at 2,300 of its stores. Walmart’s rural presence can help get T-Mobile in front of more customers at a point in time where it has a massive advantage in those markets.
T-Mobile CEO Mike Sievert. Image source: T-Mobile.