Offline marketing isn’t dead. In fact, there are many traditional marketing strategies that are just as effective today as they were decades ago. These are still worth investing in alongside online marketing.
There are also a few marketing strategies that have become defunct due to advancements in online marketing. These are the strategies that rightfully should be avoided.
On top of these good and bad strategies, there are also a number of ‘ugly’ strategies: these may or may not work depending on how you implement them.