Quality of food : very bad
Price: Not cheap
Competition: a lot of better restaurants for healthy and junk food lovers.
The down trend for MCD has started a while ago and it seems that new CEO is not the solution. Fighting with Taco Bell is not a solution. Now the news is that franchisees are not happy. I believe their result should not be good on April 22nd. While market is up today, MCD dropped more than 1%. Watch for a $5 drop in a week.
You cannot rule out the possibility of MCD being…