In terms of loyalty and reward incentives, cash back is king.
That’s the key takeaway from a recent survey of 1,271 credit card holders exploring consumers’ motivation for signing up for credit cards with rewards. More than 27 percent of respondents said a card’s cash back incentive was the “main reason” they signed up in the first place, followed by rewards for travel-related expenses (21.1 percent) and no annual fee (17.7 percent).