Honda (NYSE: HMC) said that its all-new 2018 Accord sedan officially went on sale in the U.S. on Wednesday. The all-new Accord is a major evolution of Honda’s mainstay sedan: In some ways, it’s more like a German luxury car than like the bread-and-butter Accords of the past.
But it arrives as sales for the entire midsize sedan segment have been shrinking. Is it doomed to decline, or will the rethought Accord be enough to tempt buyers intent on SUVs?