Perfume is a personal choice for most consumers, as scents have an uncanny ability to define their wearers.
Buying perfume, by and large, has always been an in-store shopping experience, particularly at department store counters and in specialty retailers like Sephora or Ulta. And, fragrance shopping does not see an insignificant amount of spending, either, with approximately $12 billion spent capturing the perfect scent in a bottle in Europe and the U.S. each year.