Swedish automaker Volvo Cars officially launched its new high-performance Polestar brand on Tuesday — and its announcement made clear that the new brand is aimed directly at Tesla (NASDAQ: TSLA).
Yes, the first Polestar product will require gasoline (it’s a high-performance luxury hybrid). But all future Polestars will be pure battery-electric vehicles, and the brand’s product plan promises serious competition for the Silicon Valley automaker — soon.