Good morning,
I’m James, co-founder of Funeralbooker, a UK price comparison website for funeral directors.
This morning, we published a comprehensive short sell report on Dignity PLC, a UK-listed funeral services provider. This report is based on what we have learnt in the past 3-years building a business where people can quickly find funeral prices online across the country.
As a promoter of price transparency, we are a direct threat to Dignity’s incumbent position as a high-priced…