Imagine this scenario: You stumbled upon a blockbuster gadget. If you sell your gadget in bulk right now, you’ll personally make $500,000 over the next year. However, you have no guarantee that anyone will ever buy the gadget again — the competition is closing in fast.
On the other hand, you could give the gadget away for absolutely free right now, but you’d get $40 per month for each one you sold for a very long time — though the actual duration is not certain.
Which do you choose?