Ford Motor Company (NYSE: F) said that its sales in China fell 1% in August from a year ago, as its mainstream models continued to struggle against newer competition from both domestic Chinese and global automakers.
Ford’s operation in China can be confusing to those who haven’t followed it closely. In a nutshell, the vehicles Ford sells in China fall into four categories:
The Ford Edge was a big seller when it first arrived in China, but its popularity has faded. Sales were down 16% in August. Image source: Ford Motor Company.