Kool-Aid kind of gets a bum rap.
After all, it’s pretty hard to stay relevant for 90 years – in the food and drink category, no less – and yet, Kool-Aid is still going strong. It’s even flavored in much the same way as it was when Edwin Perkins first set up shop in Hastings, Nebraska in 1927.
“We have a significant level of awareness,” said Andrew Louie, brand manager of refreshment beverages at Kool-Aid’s modern corporate parent company, Kraft. “The brand continues to be extremely popular, even though it’s over 50 years old.”