The Traderszone Network

Published in TZ Latest News 26 August, 2017 by The TZ Newswire Staff

Kohl’s Faces the Challenges of Omnichannel Retailing

It’s 2017, and by now Kohl’s Corporation (NYSE: KSS) and most other brick-and-mortar retailers have accepted that having an e-commerce website is a must. As more and more consumers are buying products online — hence the rise of Amazon.com and phenomena such as Cyber Monday — companies without e-commerce websites risk losing market share. So traditionally brick-and-mortar retailers such as Kohl’s are now focused on building a successful omnichannel business model.

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