Snap (NYSE: SNAP), the maker of the ephemeral messaging app Snapchat, has had a rough five months. Snap went public at $17 per share in early March, briefly surged to $27, then plunged to about $13 on major concerns about its growth plans, financial discipline, and its ability to survive a prolonged battle with Facebook (NASDAQ: FB).
But as Snap searches for a bottom, contrarian investors might be tempted to pick up some shares. Let’s take a closer look at this hated stock to see how risky that bet could be.