Like so many of the innovators we talk to, the team at Fat Lama came by their signature innovation the day they ran smack into a big problem that seemed like it should have been much easier to solve than it was.
At the time, two of the co-founders, Rosie Dallas and Chaz Englander, were running a service renting out desk space a la carte to professionals. And in the course of creating that office space, they found themselves buying ladders and painting equipment that they knew they were only ever going to use once.