The Traderszone Network

Published in TZ Latest News 23 July, 2017 by The TZ Newswire Staff

Will a Ken Makeover Boost Mattel’s Sales?

Industry leading toy company Mattel, Inc. (NASDAQ: MAT) recently announced that Ken, the longtime on-again/off-again boyfriend of its flagship Barbie, would be getting a much-needed makeover in a move that will make the character more representative of the general population. The classic Ken doll has sported the chiseled physique and square jaw for much of his existence but has failed to resonate with a diminishing subset of the population.

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