In this this Market Foolery segment, host Chris Hill and Motley Fool Funds‘ Bill Barker digest Chipotle Mexican Grill‘s (NYSE: CMG) report — which was fine — and its conference call, which had Hill (a shareholder) feeling a bit irked. How should Steve Ells have responded to its latest health safety issue? Is it even that big a deal? Do the real facts even matter once the PR issues take hold? And why, oh why, hasn’t Chipotle started serving breakfast?
A full transcript follows the video.