Data and connected devices. Privacy and choice.
Decisions, decisions.
A recent study, done jointly between PYMNTS and Visa, found a growing level of comfort among consumers with the concept, and practice, of shopping with connected devices, the realm of the Internet of Things (IoT). Three-quarters of 2,600 U.S. consumers surveyed said they have 4.4 of them, and 83 percent reported that they view these devices as critical to reducing friction when it comes to paying for things when using them.