Hungry consumers have been conveniently ordering takeout on their mobile devices for a few years now. Starbucks, Dunkin’ Donuts, Five Guys and many other “fast-casual” chains are receiving orders from their clients’ phones (or desktops) in branded apps or websites.
But can small and midsized businesses (SMBs) follow suit? Rolling out mobile order-ahead can involve big operational changes, and the road to innovation — or convenience, as it were — isn’t always clearly marked.