Amazon.com‘s (NASDAQ: AMZN) third annual Prime Day on July 11 was a smashing success. The e-commerce giant raked in more sales in a single day than ever before, even surpassing Black Friday and Cyber Monday. Best of all, the Prime Day event’s record sales left last year’s Prime Day in the dust.
Since it was launched three years ago, the member-only sales event has been a boon for Amazon. And it looks like it’s just warming up. Here’s a close look at how successful Amazon’s third annual Prime Day was.