With the announcement that Amazon will be taking over Whole Foods Market, CEO John Mackey offered the eyebrow-raising suggestion that Whole Foods might be expanding its offering some.
Whole Foods as we know it — high quality (highly priced) goods held to a high standard — is not changing, according to Mackey.
“They’re not stupid enough to go change that,” Mackey told a Town Hall of Whole Foods employees.
But just because Whole Foods prime isn’t changing doesn’t meant the brand is not going to evolve, Mackey noted — or expand.