Shares of gunsmiths American Outdoor Brands (NASDAQ: AOBC) and Sturm, Ruger (NYSE: RGR) both sank nearly 10% in early trading Friday, and their distant rival Vista Outdoor (NYSE: VSTO) sank about 4% as well. All three stocks have recovered somewhat, but as of 1:30 p.m. EDT, Sturm, Ruger stock was still down 7.2%, American Outdoor 4%, and Vista 2%.
Call it collateral damage. On Thursday, American Outdoor Brands reported its fiscal Q4 and full-year earnings, which at first glance looked like good news.