Back in the mid-2000s, the bottled-water industry took a blow when the truth was revealed that many brands, such as Coca-Cola‘s (NYSE: KO) Dasani, were merely purifying tap water. The companies had to deal with consumer backlash, but it turns out there was no reason for investors to panic.
Here’s what we can learn from this episode from Coca-Cola’s past.
Image source: Dasani.