The battle for the high-end PC market is heating up. In mid-May, Advanced Micro Devices (NASDAQ: AMD) announced its most powerful central processing unit (CPU) for the consumer market, called the Threadripper. But CPU market leader Intel (NASDAQ: INTC) decided to fight fire with fire, launching an even more powerful consumer-focused CPU just two weeks later.
Why is Intel trying to match AMD step-for-step despite owning the lion’s share of the CPU market?