It’s not surprising the owner of the Smith & Wesson brand makes most of its money from guns, but a closer look at American Outdoor Brands‘ (NASDAQ: AOBC) operations reveals it’s a lot more nuanced than just that broad category.
So, let’s dive in more deeply and see just where the gunslinger really shoots out the lights to generate sales and profits.
Smith & Wesson M&P 2.0. Image source: Smith & Wesson.