You know Tesla (NASDAQ: TSLA) as a builder of electric cars. But that’s not necessarily what the company is about in the long run.
The electric car thing has become a temporary stop on a longer and much more ambitious journey, as Tesla’s mission has since expanded beyond just sustainable transportation. Tesla CEO Elon Musk wants to change the world, and that includes getting people used to replacing gas-powered vehicles with electric cars.
The Model X car is a good example of Tesla’s public image so far. Image source: Tesla.