In this segment from Market Foolery, Mac Greer is joined by Ron Gross and Jason Moser who weigh in on the growing uncertainty at Whole Foods Market (NASDAQ: WFM), which is apparently running up against the limits of U.S. consumers’ willingness to pay a premium for natural and organic groceries.
The largest supermarket operator in the country, Kroger (NYSE: KR), looks like the long-term winner as most supermarkets now offer more and more of what once made Whole Foods unique.