There’s no question the action sports and fitness market is booming, which should be good news for both Garmin Ltd. (NASDAQ: GRMN) and GoPro Inc. (NASDAQ: GPRO). But Garmin’s stock is still off more than 50% from its all-time high in 2007, and GoPro has been in a funk since a botched product launch in mid-2015.
Both companies have a valuable position in the market, though, and may not be doing everything they can to exploit that position. If they want to be the best they can be, a combination of the two may be the best idea.