In this Market Foolery segment, Chris Hill is joined by Motley Fool analysts David Kretzmann and Aaron Bush as the team turns its attention to iRobot (NASDAQ: IRBT), the company famous for its autonomous vacuum cleaner, the Roomba. It may have started off as a novelty, but the company has cemented itself in the marketplace as the popularity of iRobot’s products take off. And there are a number of reasons why this company is surging ahead.