Youth has beauty, energy and … money? Plenty of it, it seems.
In the latest Data Drivers, Sandeep Bhanote, CEO of Radius8, noted the spending power, and power to influence commerce, that the younger generation holds.
The company is in the business of using a variety of local and contextual data to drive value for retailers across the physical and digital channels, with an eye on generating more sales in environments where consumers are readily available, such as Facebook.