Chipotle Mexican Grill, Inc. (NYSE: CMG) completed a long journey last week.
The burrito chain said it became the first national restaurant brand to eliminate added colors, flavors, and preservatives from its food. The announcement came after the company spent two years working on a new recipe to bake tortillas without dough conditioners or preservatives. An all-natural tortilla was the last step in Chipotle’s years-long effort to eliminate GMOs, preservatives, and any artificial ingredients from its food.