From frequent flier miles to co-branded card rewards, airlines look to offer a range of products and services that can help improve their customer engagement.
Unfortunately, these offerings don’t always work as strongly as expected.
In fact, there are roughly 23.8 trillion airline miles that go unredeemed globally, which The Economist valued at approximately $238 billion. According to Skift, about 80 percent of U.S. airline loyalty program members are actually inactive.
It’s clear something isn’t clicking.