In a recent note (by way of MacRumors), analyst Steve Milunovich with UBS said that Apple (NASDAQ: AAPL) tends to price its devices “quite competitively.” He therefore thinks that Apple isn’t likely to “stray far from the price point of Samsung‘s (NASDAQOTH: SSNLF) most expensive [smartphone] model at $840-$850,” with its upcoming premium OLED iPhone 8.