If you pay attention to these sorts of things, you probably noticed that there’s been a lot of change happening in the soda aisle of your grocery store lately. The global brands that used to dominate that shelf space are losing ground as consumers increasingly choose new products like flavored sparkling waters over traditional soft drinks.
And even the big franchises that remain are seeing their formulas, branding, and serving sizes adjusted thanks to a rising preference for natural ingredients and lower calorie counts.