Sizzle
Bricks and Mortar, Alive? What if we were to tell you that retail shopping isn’t dead? That there may be a spark of life in the bricks and mortar model? The caveat may have to be that we’d be talking about Amazon, with a new bookstore on the way in its storied (pun intended) march to its own physical, branded store footprint. The Amazonian overture is one that might point toward a trend, as Amazon is marrying the digital and the tangible in an effort to promote Kindle and Echo alongside Kundera and Brontë.