In 2006, Google had just launched Docs & Sheets to compete against Office, MySpace was still a thing, Facebook opened up its platform for the first time to people who weren’t students, Twitter launched as “the SMS [short message service] of the internet,” and the iPod was the primary tech innovation offered by Apple (NASDAQ: AAPL) beyond its computers. It sold 39.4 million units that year, with the portable music player representing 40% of total revenues.