Consumers have the power of choice when it comes to many things — where they want to shop, how they want to shop, which channel is most convenient for a purchase and even which payment method suits their transaction at any given moment.
But often not so much about the way that they can finance their purchases. When it does, it can often involve redirects, lengthy forms and unclear information.
Swedish payment processor Klarna has recently made news when it expanded the options and the channels that it makes its point of sale financing options available to.