Shake Shack (NYSE: SHAK) and Habit Restaurants (NASDAQ: HABT) typify the better-burger and fast-casual trend that has taken over the restaurant industry in the last decade.
Unlike traditional fast-food mavens like McDonald’s, Habit and Shake Shack serve fresh beef and burgers that are made to order. The higher quality warrants a higher price tag, and the movement has been successful as a number of other better-burger shops have also proliferated including Five Guys and Smashburger.