The NBA and Take-Two see a growth opportunity in the global eSports market. IMAGE SOURCE: PIXABAY.
Take-Two Interactive Software‘s (NASDAQ: TTWO) NBA 2K franchise has sold over 68 million units worldwide dating back to its launch in 1999. The latest installment, NBA 2K17, is the highest-rated title in the franchise’s history and was one of the key drivers for growth in Take-Two’s recent quarterly earnings report.