Kraft Heinz (NASDAQ: KHC) recently proposed to merge with Unilever (NYSE: UL) in a $143 billion deal, which valued the consumer staples giant at $50 per share. Unilever rejected the offer on Feb. 17, claiming the offer was too low. Bloomberg also reported that people “familiar with the situation” claimed that Unilever disliked Kraft’s cost-cutting model, its inexperience with grooming products, and its “lack of vision” for cultivating brands.