The Traderszone Network

Published in TZ Latest News 21 February, 2017 by The TZ Newswire Staff

American Girl’s Latest Doll Won’t Save the Brand or Mattel

Image source: Mattel.

We know Mattel (NASDAQ: MAT) is having a rough go of it after losing the Disney Frozen and Princess dolls to rival Hasbro last year, and some people believe that adding a boy character to its American Girl doll collection isn’t going to help. 

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