GoPro Inc (NASDAQ: GPRO) is trying to rebrand itself as a “mobile storytelling” company by building an ecosystem of image capture and mobile software solutions. It’s a good strategy given the large market share the company has over competitors like Garmin (NASDAQ: GRMN) in the action camera marketplace and where its cameras fit in comparison to Apple (NASDAQ: AAPL) smartphones. But there are still flaws in the strategy heading into 2017.