The people love Alexa — which is good news, since it is costing Amazon a whole lot of money to keep it on the market. According to reports, Alexa cost Amazon $330 million in 2016 alone — and the experts are forecasting that figure will increase to $600 million in 2017.
The report comes out after reports that Apple has been investigating the creation of a stand-alone Siri device — and is perhaps in the prototype-testing phase of such a design.