Ford Motor Company (NYSE: F) said that it will reveal an all-new version of its small Fiesta next week. The Blue Oval will show off the new subcompact at an event in Cologne, Germany, this coming Tuesday, Nov. 29.
A new Fiesta might not seem like a big deal to Americans. Small cars are a tough sell in the U.S. right now. But the little Fiesta is a big deal in Europe, South America, and Asia — and the new one is likely to be more profitable than the outgoing model. That makes it a big deal for Ford shareholders. Here’s what we know.